SUCCESS CASE • URBAN PUBLIC MANAGEMENT
CADEP: advertising control and revenue generation
Urban space organization, fighting visual pollution and substantial increase in municipal revenue
Georeferencing, digital licensing, and mobile enforcement for city governments to manage outdoor advertising with maximum efficiency.
THE CHALLENGE
The disorder of advertising signs in cities
In many Brazilian cities, billboards, panels, totems, and signs proliferate without licenses, standardization, or municipal tax collection. The result is visual pollution, structural hazards for pedestrians, and millions in lost public revenue.
CADEP was developed by Velp to provide municipalities with a complete solution for georeferencing, digital licensing, and mobile enforcement of advertising structures.
CADEP was developed by Velp to provide municipalities with a complete solution for georeferencing, digital licensing, and mobile enforcement of advertising structures.
PLATFORM FEATURES
Intelligent urban advertising management
Georeferenced Mapping
Visual survey with photos, GPS coordinates, and exact dimensions of every advertising structure in the municipality.
Field Inspection
Mobile app for municipal code inspectors, enabling real-time compliance checks, citations, and on-the-spot notifications.
Advertiser Portal
Dedicated portal for outdoor advertising companies and local businesses to request permits, renewals, and pay fees 100% digitally.
Urban Zoning Control
Automated rules preventing ad overlap and guaranteeing compliance with municipal urban regulations.
Tax System Integration
Direct integration with the municipal revenue system for automated fee calculation and compliance certificate generation.
Combating Visual Pollution
Visual impact analytics by neighborhood and avenue, fostering a modern, harmonious cityscape.
And the numbers speak for themselves
RESULTS THAT IMPACT OPERATIONS
Over
0
%
increase in outdoor advertising tax revenue
Approx.
0
%
of advertising structures mapped and inspected with geolocation
Under
0
%
in average permit review and granting turnaround time
Over
0
Cities already rely on technology platforms engineered by Velp
The modernization of your city has already begun.
The modernization of your city has already begun.
Organize public spaces and maximize tax revenue with Velp's CADEP.
